We. Do. Care.



Goodcha, a pop-up agency by Belgian Advertising School






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We’re Goodcha
We give your brand its heartbeat

As millennials, we are always online. Yet your brand can’t seem to connect with us. You see us as narcissistic ego-trippers. Only interested in our next selfie, our shiny phone and - of course - cat videos. But despite all this you still expect us to care about your brand. Truth be told, millennials are f*cking hypocrites (and we’re 25 of them).
At Goodcha, we see millennials differently. We are a generation that wants to contribute something meaningful to this world.

So let us tell you this: WE. DO. CARE. Also about your brand. But only if we feel its heartbeat.
We determine your brand’s heartbeat with the Goodcha Factor. It tells you how much your brand cares. Not only about its facts and figures. But also about the people around us. Does your brand have a heartbeat? Let us help you find and increase it.


25 millennials,
1 agency,
1 month

What if you could have a mix of 25 highly motivated millennials with complementary profiles at your disposal, who are supported by a great network of agencies, to create a love story between your brand and that f*cking hard-to-get generation?
Goodcha is a pop-up agency. A pop-up is like a snap on Snapchat: it’s really fun, but it doesn’t last very long. We launch Goodcha on 23rd May, and we will hang around for only one month. So you better make it count. We know we will.
Give us a try. We understand our generation (a bit more). What could possibly go wrong?

25

Millennials

1

Agency

1

Month

Goodcha Packs

Leave your mark.








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The Gathering

2 millennials
1 hour
1 presentation
2 cups of coffee






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The protest

5 millennials
4 hours
1 brainstorm
3 bags of chips






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The Rebellion

8 millennials
24 hours
1 concept
73 energy drinks

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The Revolution

6 millennials
38 hours
1 pitch
12 painkillers



The Manifesto

25 millennials
? hours
1 briefing
25 sets of ears


MY OWN PROPOSAL

Goodcha Team

25 millennials that do care.

Creation

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Laura Borremans

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Thomas De Boeck

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Jeroen Dom

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Annelies Goossens

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Thomas hugo

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Ellen Kruijzen

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Jan Lammens

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Montana Mertens

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Nicolas Van Gucht

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Janne Van Robays

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Sarah Govaerts

Strategy

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Merlijn Coppens

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Samuel Eggermont

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Loes Hendryckx

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Marie Nackaerts

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Kim Pillen

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Merlijn ten Haaf

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Frieke Trompet

Account

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Kenny Boucquiaux

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Marie Corthier

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Loes Daemen

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Charlotte Luyten

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Laurent Picalausa

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Yen Nhi Tran

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Justine Wittoek

Goodcha Partners

Our partners care too.

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Challenge our creativity

Feel free to contact us. We’ll get back to you in a heartbeat.



Kanunnik De Deckerstraat 20
2800 Mechelen, Belgium
04 71 59 24 63

Hi@Goodcha.be

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© Goodcha 2016
All Rights Reserved
an initiative by Belgian Advertising School - powered by Thomas More

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